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Outside-Inc

  • Tasks Active Lifestyle Media
  • Client Outside-Inc
  • Start Date 2020
  • Handover 05 March 2021
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We Go WAY back

When Outside Magazine first reached out, their website was static and non-responsive. This was back in 2014. They needed a modern, responsive design, and a migration to a new CMS (Drupal, later WordPress). The challenge also extended to incorporating various acquired publications, each with its unique brand identity.

  • + Web Design
  • + CMS Migration
  • + Front-end Development
  • + Back-End Development
  • + Ongoing Maintenance
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Building a Responsive and High-Performing Website

We embarked on a transformative journey with Outside Magazine, turning their static site into a mobile-first, responsive platform. Collaboratively with Digital Bureau, we re-platformed the site to Drupal and later to a complex multisite parent-child WordPress theming system, allowing seamless integration of multiple brands under Outside Inc.

A Successful Redesign and Ongoing Partnership


-Successfully redesigned and migrated Outside’s site to be responsive and highly performant.

-Assisted in a complex migration to WordPress, maintaining unique brand identities for various publications.

-Established a strong, lasting relationship with Outside Inc., contributing to numerous other projects and remaining their go-to partner for web solutions.

From transforming a static website into a responsive, mobile-first platform to architecting a multi-site setup on WordPress, our 10-year collaboration with Outside Inc. showcases innovation, adaptability, and a relationship built on trust. Discover how we’ve worked hand-in-hand with one of the leading names in endurance sports publications to create and maintain their excellent web products.

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