Liquor.com
- Tasks E-commerce Website
- Client Liquor.com
- Start Date 2023
- Handover 2023
Elevating Spirits: Launching a New E-commerce Experience for Liquor.com
McGuys collaborates with Big Medium and Dotdash to launch Shop.Liquor.com, a new e-commerce platform diversifying Liquor.com’s revenue channels.
- + Front-End Development
- +UX/UI Design
- + CMS Theming
- + Shopify
- + Sailthru
Intoxicating Objectives
In collaboration with Big Medium for UX strategy and Dotdash for content, we were tasked with the design and development of the brand new shop.liquor.com. The goal was to build a new Shopify-based e-commerce platform that could effectively support the brand’s ambitious plans.
Cheers to Success
The result was a brand-new platform that allowed Liquor.com to start diversifying their revenue streams, serving as a new digital home for their e-commerce initiatives.Pouring Thoughts
The project was a quick, yet nuanced, sprint to the finish line. We were able to swiftly respond to the challenges, helping Liquor.com make their mark in the e-commerce landscape.Liquor.com was looking to evolve from an affiliate-link driven model, which made up a third of their revenue. They were also eager to start selling their own branded goods. This new platform was the answer to both.
