Mobile phones have revolutionized the way we live and do business. A few decades ago, the thought of small pocket-friendly devices doing everything for us would’ve sounded absurd – now it’s all a reality. Mobile phones quickly replaced the most important things in our lives and now we cannot imagine our lives without mobile phones at all.

In terms of business, mobile phones offer great opportunities for businesses around the world. With 6.64 Billion smartphone users in the world, mobile phones are the biggest attraction for businesses. Even the number of desktop users has declined as mobile phones became more and more popular. Now, the number of mobile phone users is higher than the number of desktop users.

Through websites or apps, businesses can provide services to customers easily. Mobile apps continue to increase at a greater speed. This has also resulted in extreme competition in app stores. To compete in the market, you need an app that provides something useful to users and has a user-friendly UI/UX.

Mobile websites are websites that are optimized for mobile platforms. Since many users are already on smartphones, they need to browse websites that they could browse on their desktop. Mobile optimized websites have their benefits when compared with mobile apps.

In this article, we’ll talk about mobile apps vs websites so you can find out the best one for your business.

Let’s get started!

App vs Website – How to Choose?

Before we choose App or website, it is important to first look at the functions and differences between the two options. A mobile app is a software created and designed for mobile devices. You need to download and install mobile apps on your mobile device to use them.

Mobile websites on the other hand are websites that are optimized to run on mobile devices. Mobile optimization helps in terms of providing a better experience and less load time. Either website or app, which one is better, you will find the answer to this question as you continue reading.

Mobile Device Features

Let’s take a look at some of the features that mobile devices offer.

• Push notifications
• Gyroscope
• Camera
• Fingerprint
• scan
• Tactile
• gestures

These features help businesses in various ways. For example, the ability to scan fingerprints will have users to safely log in to their apps. When choosing between an app vs a website, mobile features certainly give extra points to apps.
First, let’s discuss what are mobile apps and websites to get a better understanding.

What is an App?

An app is a software application that we can easily download on a mobile phone. Apps are regularly created every day, especially with the app market gaining a huge market and mobile users. These applications are created for mobile phones to work on different operating systems, most commonly, iOS and Android. Almost every business that is available on the internet has an app built for customers to improve their interaction with the brand and get first-hand experience with different products or services.

Recently, PWAs or progressive web applications have pretty much replaced traditional apps. PWAs bring many benefits to the table without the challenges faced by traditional apps. The websites that display app-like interfaces on websites are called progressive web apps. Some of the features include a full-screen display, auto-screen adjusted for different screen sizes, and push notifications.