Introduction

The mobile gaming market is expected to be at an estimated worth of $90.7 billion at the end of 2021. The gaming app industry experiences a +4.4% year-over-year (YoY) growth. With more than 33% of all app downloads account for mobile games, the majority of the investment will likely be concentrated in this area. With time, entrepreneurs sought ways to turn the most popular conventional games into mobile gaming applications. As a result, traditional card games began to feature on mobile apps and quickly rose in popularity. Amidst the competition in the market, Kyptocorp came up with an idea to reinvent the card game, Poker for a mobile application.

Problem

The conversion of traditional card games to mobile applications soon started to lose its excitement due to a lack of innovation in the market. Most of the new games developed were not up to par, which saturated the market growth and restricted consumer choice. It was during this time when Kyptocorp pondered over various gameplays to come up with something other than the standard rules of Poker and deliver a more exciting experience to users. The name Switch Poker and its gameplay were eventually finalized. However, the finalization of the game flow was not enough. The design pattern and the functionality had to be sublime to appease the market with the new gameplay that had been planned for Switch Poker. Kytpocorp was in search of an app development company that would easily understand the idea and create a design and app flow that would uplift the gaming experience.

Solution

Kyptocorp reached out to MCGUYS, a mobile app development company based in New York. The company took responsibility for the project and ensured that Switch Poker would soon go mobile! MCGUYS's team did thorough research to determine the optimum app flow and design that would justify the innovative idea of reinventing the Poker game. The company took the Switch Poker project on board and decided to proceed with the development of a cross-platform mobile application. The app development plan comprised all the necessary features and designs that would make the game destined for success in the gaming market.

App Development Process

Our team brainstormed & formulated a user-friendly app flow for gamers across the world. We shared the mock-up designs with the client, and after approval, we began our work. We developed the app for iOS and Android after thorough testing and quality assessment. The game was cited as highly addictive by the users who lauded the new style given to the conventional Poker game in the application.

Result

Following the deployment of Switch Poker, Kyptocorp experienced an overwhelming response from users on AppStore and Play Store. The game was appreciated by the users who shared positive reviews on all the gaming platforms. The gaming world has cited Switch Poker as one of the best card games on a mobile application. In a short span of time, Switch Poker has experienced a surge in: -20% increase in ROI -45% monthly increase downloads -10% quarterly increase in gaming market share